Here are some samples of my work.
Click on each image to view more details.
Advertising

Conceptualised and crafted copy for the overall visual concept and wrote copy for a b-ball battle event held at Velocity shopping mall

Conceptualised and crafted copy for the overarching idea and concept as well as wrote copy for a "Fern Valley" property pitch

Conceptualised and crafted copy for M1's Enterprise Business Solutions branding refresh presentation

Conceptualised and created a video storyboard for Wing Tai Holdings' Le Nouvel Ardmore luxury condominium, targeted at UHNWI

Conceptualised a full-scale ad campaign for Japanese low-cost carrier Vanilla Air

Conceptualised the theme and wrote copy for international private bank Bordier & Cie

Conceptualised and crafted copy for a double-page spread for The Nassim condominium targeted at UHNWI
SEO & Content Marketing

Crafted long-form SEO content on a consistent timeline for events company Unearthed Productions

Crafted SEO content and planned an end-to-end UX journey for Citi's high-net-worth offshore customers

Crafted SEO content for commercial property website and advised client on general content strategy

Crafted content for Unilever Food Solution's Food Collective SEO refresh campaign

Crafted SEO content for website consultancy and design company BrandReach Online
